WeChat has been known to post content in the form of articles and videos on its public accounts page, a page that functions as a news portal. Now, you’ve made the content available on Google and Bing. In other words, you can now search for WeChat content on these popular search engines.
WeChat will no longer block rival links
China’s tech platforms have shown a penchant for blocking rival links on their platforms to ensure that users only share their content. However, recently, the content cold war between many of China’s messaging apps came to an end. Right after that, WeChat has now allowed its users to access and share external links on the platform. You’re also making your content discoverable in global search engines, rather than just using your own search engine, Sogou.
This move is part of a broader regulatory crackdown that is being applied to stop the practice of link blocking. The practice represented a loss of billions of dollars for many platforms, inhibiting the growth of the industry as a whole.
WeChat confirmed that it will implement these changes in phases. In a statement made to Reuters, the company said: “At the same time, WeChat will also actively cooperate with other Internet platforms to implement this guide and explore the technical possibilities of using WeChat services on other platforms, to achieve greater interconnectivity.” .
Video source: WeChat