Bluesky, an organization funded by Twitter to develop technology aimed at fundamentally changing the way social media platforms operate, announced a leader for the project on Monday nearly two years after Twitter CEO Jack Dorsey announced it by first time.
Jay Graber, founder of a social events startup who has also worked as a cryptocurrency developer, will lead Bluesky and is currently focused on hiring and setting up the group as a separate entity outside of Twitter, a spokesperson said.
While the internet was built as a decentralized network, meaning no one owns it, a large portion of web traffic today is controlled by major search engines and social media companies such as Google and Facebook, each of which decide the rules of their platforms, like what kind of content is allowed.
Bluesky is looking to introduce a new decentralized technology, the idea is that Twitter and others will become clients of Bluesky and rebuild their platforms on the standard, Dorsey said previously.
That will enable collaboration in building content algorithms that better promote “healthy conversation” and reduce the burden on individual companies to fight problems like abuse and hate speech, Dorsey said in March in written testimony to a committee of the United States House of Representatives.
The project is “complex and unprecedented,” Dorsey wrote, and is expected to take years to build.
The Platform Executive team hopes you enjoyed this article. Machine translation from English to a growing list of languages via Google AI Cloud Translation. Initial reports through our official content partners at Thomson Reuters. Reporting by Sheila Dang in Dallas. Edited by David Holmes.
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