The secret ingredient Of Spotify’s success – Latest Techno

Spotify remained a losing service for 12 years, but in 2018 it broke to the top and secured a leadership position. In 2020, the app became a wave of hype and attracted a large number of new users. We do not stay away from the main trends and here is a step by step guide on how to create, buy Spotify streams and configure an advertising campaign on the platform. Below is the secret ingredient to Spotify’s success.

What is Spotify?

Spotify is an online audio streaming service that allows you to listen to music legally without downloading it to your smartphone. For a long time, the application remained in the shadows and gained great popularity in 2018, and in the CIS only in 2020. According to the information contained in Counterpoint, Spotify became the most popular music service worldwide in 2019, outperforming YouTube, Amazon, and even Apple Music. Celebrities like Taylor Swift criticize Spotify for the ability to listen to music for free, but if such a service exists, why not use it and take advantage of it?

Why is it profitable to use ads on Spotify?

To give people the opportunity to use the services of the application for free, it must be monetized. For this reason, Spotify has ads. It is beneficial to use it because unlike other apps, Spotify does not provide the ability to switch videos and forces users to listen or watch videos for the 30 seconds without the ability to switch to another track. Spotify reached 286 million users in April 2020 and it is likely to continue to grow as the app grows in popularity. The number is likely to increase by the end of the year also due to the fact that access to Spotify in Russia and Ukraine was only opened in July 2020.

What are audio ADSs?

Audio ads, fortunately for users, do not divide songs into “before” and “after.” Spotify offers the ability to listen to announcements between tracks. Duration: 15 to 30 seconds. It is noteworthy that the user cannot turn it off after 5 seconds, as with other resources, and is forced to listen to it for the entire allotted time.

  • Audio length: 30 seconds or less
  • Supported file types: WAV, MP3, OGG
  • Maximum file size: 1 MB
  • Audio: WAV – MP3 16 bit 44.1 kHz, at least 192 kbps RMS
  • Complementary image size: square, at least 640 x 640 pixels.
  • File type: JPEG or PNG
  • Maximum file size: 200 KB

Video Ads on Spotify

Spotify allows video ads, but not everyone listens to music with the screen on, so no one can guarantee that the ads are effective.

  • Technical Requirements for Spotify Video Ads:
  • Duration: 30 seconds or less
  • File types: MOV, MP4
  • Maximum file size: 500 MB
  • Aspect ratio: 9 × 16 (for portrait), 16 × 9 (for landscape)
  • Quality: HD 720 × 1280 or similar
  • Loudness: RMS, normalized to -14 dBFS; Peak normalized to -0.2 dBFS
  • All files must contain sound; Videos without sound are not accepted.
  • Complementary image size: square, at least 640 x 640 pixels.
  • File type: JPEG or PNG
  • Maximum file size: 200 KB

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