Qlik vs. Tableau: 2022 Software Comparison | eWEEK

Qlik and Tableau are among the most respected data analytics and business intelligence tools available. In this article, we will compare these two data leaders and annotate the ideal user for each.

To compete in the business intelligence (BI) and data analytics market, vendors must provide capabilities such as data preparation, data mining, visual exploration, insight generation, and self-service analytics. The market also demands cloud-based tools that offer data visualization capabilities and interactive Key Performance Indicator (KPI) dashboards. Intuitive, easy-to-read graphics have become a priority. The tools must also be able to collect data from a wide range of sources.

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Qlik vs. Tableau: Key Features Comparison

Qlik is a comprehensive data integration and data analytics solution for modern BI. It offers information and automation in real time through its active intelligence platform, which takes advantage of artificial intelligence and the cloud.

Unlike many other BI platforms on the market that are based on SQL, the Qlik engine can work with any data source in its existing form, allowing users to run analysis on all their data within Qlik. The company makes it available in a number of ways. In addition to SaaS, there is a selection of local and multi-cloud options.

The Qlik Sense data analytics platform includes an associative analytics engine, artificial intelligence capabilities, and operates on a high-performance cloud platform. It empowers executives, decision makers, analysts, and staff members to freely seek and explore ideas to help promote digital transformation.

Frame helps people see and understand data. It offers visual analytics with AI, data management and collaboration. At the heart of Tableau is a proprietary technology called VizQL that makes interactive data visualization an integral part of understanding data. A traditional analysis tool forces you to analyze data in rows and columns, choose a subset of data to present, organize that data in a table, and then create a chart from that table. VizQL skips those steps and creates a visual representation right away, providing visual feedback as you analyze.

Tableau offers an integrated suite of artificial intelligence and data analytics. AI-powered analytics lowers the barrier to data science techniques, enabling business users and analysts to make smarter decisions faster. It goes beyond creating charts through a series of templates and wizards to offer control and customization around insights. Full functionality can be deployed on any cloud (private or public cloud) or on premises, used on Mac or PC.

Qlik Sense AI AssistantCalled Insight Advisor, it offers information generation, task automation, and natural language interaction and search. Users can combine and load data, create smart visualizations, and drag and drop to create analytics applications. It also offers interactive mobile analytics and embedded analytics; its associative engine allows people to explore data in any direction.

Therefore, Qlik AI-infused cloud analytics is about moving from retrospective passive data consumption to activating relevant and timely data for real-time decision making. Its open cloud architecture means IT and users can leverage analytics with the cloud platform of their choice, such as AWS, Google Cloud Platform or Microsoft Azure.

Tableau has over 80 native data connectorsthat allows users to access data from many sources. Web data connectors allow you to connect to countless data sources. Users have the option of ingesting data into the data engine or submitting queries to their databases.

Tableau is now owned by Salesforce. This has positive implications in terms of integration with Salesforce and opens the door to a large new customer base. However, it remains to be seen whether Salesforce will allow Tableau to grow or will be more inclined to see it as an added value to its own top offerings.

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Qlik vs. Tableau: Analyst Feedback Comparison

Qlik has been rated a Leader by Gartner for many years. Gartner’s latest Magic Quadrant for Business Intelligence and Analytics Platforms places it in that category again. Qlik was also named by Gartner as a Challenger in MQ 2021 for data integration tools. A recent BARC survey earned Qlik six number one rankings and 45 leadership positions in six peer groups in the annual survey of about 2,500 BI and analytics professionals.

Overall, Gartner commends Qlik’s strong product vision for ML and AI-driven augmentation, and deployment flexibility that doesn’t limit customers to a particular cloud. The acquisitions of RoxAI, Knarr Analytics, and Blender.io are enhancing the alerting, continuous intelligence, and integration capabilities of the SaaS platform. This is serving to expand its capabilities through data pipelines and analytics. Additionally, their Data Literacy Program is designed to educate users about BI and analytics and eliminate the need for data science degrees in analytics. However, Gartner notes that Tableau has greater momentum in the market based on Gartner search and customer inquiry data.

Frame is another leader in Gartner’s Magic Quadrant, rated slightly higher than Qlik. The analyst firm gave it high marks for having an elegant user experience that allows them to perform analysis without problems. It also works well in advanced visualization capabilities, courtesy of its VizQL engine. On the marketing front, Gartner believes Tableau has stronger momentum than Qlik. With more than 145,000 people attending its online user conference and its free Tableau Public platform that includes more than three million data visualizations, Gartner also praises Tableau for its ease of use. Finally, the company has put a lot of time and effort into its partnership with Salesforce. Tableau Viz Lightning, for example, was developed to simplify the integration of Tableau visualizations into Salesforce.

Qlik vs Tableau: pricing

Although Qlik sense offers basic analytics and BI platform capabilities in a single license, additional licenses are required for add-on capabilities, such as Qlik Catalog, Qlik Insight Advisor Chat, and Qlik NPrinting for Mode 1 reporting, if deployed on premises, according to Gartner. However, the Qlik SaaS platform simplifies everything in a standard subscription. However, the complexity of product pricing is a complaint that is sometimes directed at Qlik.

Frame it’s a bit more open than Qlik in terms of pricing. It offers business subscription plans with fixed prices. Still, Gartner commented on premium pricing concerns raised among its customers. For example, the company has been introducing Tableau CRM at a price of up to $ 150 per user per month.

Qlik vs Tableau: comparison of similarities and differences

Both Qlik and Tableau are high-capacity BI and analytics solutions that are among the best in the industry. Users can’t go wrong choosing either one. They are similar in many ways:

  • Both companies allow clients to create interactive dashboards.
  • Both offer the flexibility to deploy on premises or with any major cloud provider.
  • Both have added augmented analytics, using artificial intelligence and machine learning technologies to facilitate data analysis on their platforms.
  • Both offer data management capabilities to help organizations select and control the data analyzed by their products.

Tableau claims that it performs better than Qlik with modern databases. This is because Tableau can connect to data live (by querying the database and returning results in real time) or in memory (by entering data from source systems into Tableau). This allows customers to control performance, cost, and data update more easily than with Qlik. While Tableau and Qlik can create dashboards, Tableau believes that VizQL enables non-technical people to explore data without the help of IT. Qlik may sometimes require technical expertise to analyze data.

Another way to compare them is to look at your user communities. The Qlik user community has a large cohort of IT developers and system integrators. This indicates a strong focus on back-end integration and IT intelligence. Tableau’s huge fan base, on the other hand, is more focused on helping customers overcome obstacles that slow down the adoption of analytics products. While it is very pervasive, it could be a good way to contrast the platforms. One speaks well to developers and integrators. The other speaks to a larger, non-technical audience.

On the other side of the coin, Tableau is less capable as a cloud platform. With its heritage of on-premises deployments, its cloud-hosted solutions are primarily limited to Tableau Online and Tableau CRM. Gartner stated that Tableau lacks a cloud-native architecture for its large on-premises customer base to reap the full benefits of the cloud.

Forrester also commented that Qlik’s associative engine stands out from the competition. Most of the competition relies on search-based BI platforms to provide guided analysis and data exploration. However, Qlik Sense search is based on data relationships and values, allowing the user to select data points directly from a visualization. Forrester said this, “it supports data exploration with almost no restrictions.”

Qlik vs. Tableau: Who is the Ideal User for Each?

Tableau is aimed at business users who need an intuitive platform to stay more informed with their data. Ideal users are non-technical business people who are interested in making smarter decisions through better understanding of data. And with its ownership of Salesforce and tighter Salesforce integration, Salesforce users would obviously lean more towards it than Qlik.

Qlik could be characterized more as a platform for IT staff and data analysts responding to business requests for data and analytics. However, its cloud architecture is more suitable for organizations that have already invested heavily in the cloud. As such, Qlik offers greater scalability and flexibility in the cloud.

See also: Data pipelines guide

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