Nexon boss wants to move past the vague promises of the ‘metaverse’

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Nexon CEO Owen Mahoney wants to put a sanity check on all rumors the metaverse. In particular, you want to leave advertising behind to get answers on the nuts and bolts of technology. And Mahoney argues that if the metaverse concept is to become real, it should avoid the vague promises of other recent fashion investments like virtual reality.

“The problem is that, as with many previous waves, much of the hype around the metaverse lacks even the most rudimentary description of the intended user experience in any detail that can help the creative designer,” Mahoney writes. “This is a big problem: for a large number of consumers to spend time on an entertainment experience, it must actually be entertaining. Without clear answers, we certainly can’t hope to convince anyone to come to our virtual world. Without visits, without business, we don’t have the luxury of being lazy or simplistic. “

None of this is to say that Nexon doesn’t believe in the potential of the metaverse. The difference is that Mahoney wants to put specific creative solutions and virtual worlds first instead of working backwards from a nebulous definition of metaverse.

In his blog post, Mahoney says that an attractive virtual world needs a few key elements. These could include challenges that players must overcome, live social interactions, persistent progression, personal relationships, a dynamic in-game economy, smart limitations that drive player creativity, and a strong lore.


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“And fun really does matter,” Mahoney said. “If a simulated online experience is not fun, why would someone stay with it? Fun matters more than technology, more than platform, more than graphics and sound. If it’s not fun, the virtual world is a ghost town. “

Talking about a metaverse is cheap: the talent to build it is not

For Mahoney, the key hurdle to building a successful metaverse has little to do with technology. Instead, it’s about finding the people who have the creative spark to make this happen.

“The biggest shortage in the entertainment business is not money or technology, it is developers who are a combination of highly creative and highly capable,” said the Nexon boss. “In 1440, Gutenberg invented the printing press, a technology that unlocked the ability of humans to spread stories and ideas on a large scale. But it was the writers, the creators of the ‘software’, who altered the course not only of entertainment but also of history. “

And while the cloud, virtual reality, and social platforms are in place to power a metaverse-style virtual world, it will take a specific creative vision to make it happen.

“The writers discovered the creative problem of what was important to put on the page and how to write it in an attractive way to achieve maximum impact,” writes Mahoney. “Today, the Internet and associated technologies allow humans to collect simultaneously in a simulated massive high-definition reality. Technology has provided us with the current equivalent of the printing press. Creators must now make experiences worth consuming. The better we face the creative challenge, the deeper the impact will be. “

Nexon continues to run its Maple Story online connected RPG adventure. You are also building a new virtual world with Swedish study Embark.


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