New iPad Mini Stars at Apple Refresh Event – TechNewsWorld

The latest version of the iPad Mini was the clear star of the show at Apple’s prerecorded new products event streamed from its website on Tuesday.

“The iPad Mini was the biggest news of the day,” Kevin Krewell, principal analyst at Tirias Research, told TechNewsWorld.

“The iPad Mini is no longer a stepchild, the garbage dwarf,” added Mark N. Vena, senior director of smart home and strategy at Park Associates.

The iPad Mini was one of Apple’s biggest announcements at the new product event, said Tim Bajarin, president of Creative strategies, a technology consulting firm in Campbell, California.

“It uses the same chip that is in the iPhone 13, so they have given it incredible processing power,” he told TechNewsWorld.

“For many years,” he continued, “I thought Apple was approaching the iPad Mini as a stepchild in the iPad line. This time they did something that is part of the real family. It has features of both the iPad Air and the iPad Pro. “

“The iPad Mini is going to get a lot of attention,” he added. “It is really a significant new update to the iPad line. It now has the power to compete with the larger models, especially the iPad Air. “

Virtuous cycle

The iPad Mini isn’t for everyone, observed Ross Rubin, the principal analyst at Grid Research, a New York City consumer technology consulting firm.

“Even at the old price, it was more expensive than the basic iPad,” he told TechNewsWorld. The Mini’s previous price was $ 399. the new Mini sells for $ 499.

IPad mini comes in a new variety of finishes, including space gray, pink, purple, and starlight.

“It is a unique product in the line because it can offer the enhanced capabilities of iPadOS in a smaller form factor,” he said. “It can’t match the imaging capabilities of an iPhone, but for multitasking, it’s a better alternative.”

In addition to the new Mini, Apple introduced:

  • A new iPad that will sell for $ 329 with double the base storage of previous models at 64GB;
  • Apple Watch 7, with an unchanged introductory price of $ 399, an edge-to-edge display with 20 percent more space and a 33 percent faster charge time; and
  • iPhone 13, with prices unchanged from last year and a Pro version with Hollywood-style video and support for up to a terabyte of storage.

“Apple’s annual flagship event was another iteration of providing products of increasing value to consumers at largely consistent prices,” wrote Gene Munster, co-founder of Loup Ventures, a Minneapolis-based venture capital firm, in a note from investigation Tuesday.

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“This is what we call a virtuous circle of mutual benefit,” he explained. “A product provides increasing value to the consumer at the same or lower price, while Apple gets more value as it grows its base of monetizable devices.”

“Companies that participate in this virtuous circle are more likely to continue to gain market share and expand market capitalization,” he added.

Caregiver appeal

The larger screen real estate on the Apple Watch 7 could make it more attractive in the growing caregiver market, Vena noted.

Apple Watch Series 7 QWERTY keyboard

In addition to more screen real estate, Apple Watch Series 7 has a new QWERTY keyboard that can be tapped or swiped with QuickPath, allowing users to slide one finger to type.

According to Parks’ research, 73 percent of caregivers are likely to purchase an independent living solution for a loved one, such as smart watches and emergency response devices. Almost three in 10 of those caregivers (28 percent) intend to buy a smartwatch.

“The larger screen of the Apple Watch could appeal to caregivers who want to give seniors a connected healthcare device,” Vena said.

However, existing watch owners may be less excited about the Apple Watch 7.

“This was not a radical design change,” Bajarin said. “It is not a significant increase from the previous version.”

“If he had the old watch, I don’t think he would be inclined to upgrade to the new one,” Krewell added. “There was not a big improvement in sensors for health.”

Munster, in his research note, noted that the new Apple Watch did not add biomarkers to its repertoire, as predicted before Tuesday’s announcements.

“We will have to wait a year or two for blood pressure control,” he wrote.

Potential super cycle

Analysts interviewed by TechNewsWorld agreed that the iPhone 13 was more of an evolutionary product than a revolutionary one.

“There was nothing revolutionary, but they added new levels of functionality,” Bajarin said.

However, he noted that the iPhone 13 had the potential to trigger a super update cycle.

iPhone 13 and iPhone 13 mini in five aluminum colors

IPhone 13 and iPhone 13 mini come in five aluminum colors, including (PRODUCT) RED, starlight, midnight, blue, and pink.

“The 5G update never started with the iPhone 12, but the 13, with its more powerful processor and capabilities and better cameras, could start a super cycle of updates,” he explained.

Rubin called the improvements in the iPhone 13 “moderate.”

“What will excite most buyers is the longer battery life,” he said.

“Better low-light performance on the camera is a nice addition, but every year as image sensors improve and computational photography improves, it seems to be aimed at creatives rather than ordinary people just trying to take a photo on a camera. dark room, “he said. additional.

That also seems true of the phone’s stunning cinematic features.

“Cinematic mode is another feature that might appeal to film students or when trying to create a dramatic video, but it’s not going to prompt many people to upgrade,” observed Rubin.

“There’s not much to get someone to upgrade from a 12 to a 13, but the case is stronger for iPhone 11 owners,” he added.

“Consumers keep their phones longer,” he continued. “If you bought an iPhone 12 last year, even if the 13 was a more attractive upgrade, it wouldn’t make many more people upgrade.”

Not thinner!

Krewell argued that the iPhone 13 feels like an upgrade from the iPhone 12s.

“It’s incremental, but nothing momentous,” he observed.

He praised a trend that Apple appears to be eliminating with the introduction of the iPhone 13.

“Apple has finally abandoned this obsession with making things thinner at the expense of battery life and other features,” he said. “The iPhone 13 is slightly thicker than the iPhone 12 and has a bigger battery and better camera lenses.”

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He confessed that he was disappointed that Apple had not found a way to incorporate an under-screen fingerprint scanner on the iPhone 13 as an alternative to unlocking a phone using facial recognition.

“Facial recognition was useful until the pandemic, when we all started wearing masks,” he said.

Throughout its event, Apple emphasized all the ways it is making its products environmentally friendly. While patting yourself on the back for your environmental efforts, you may have ignored the elephant in the room.

As Thomas Husson, Vice President and Principal Analyst at Forrester Research, points out, “[T]The truth is that what matters to organic consumers is a longer life cycle of the product, not [having] to renew their latest devices every year. “

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