Marvel’s Eternals, Shang-Chi won’t stream on Disney Plus this weekend, sorry

Marvel’s Eternals will open in theaters (and in theaters only) on Friday.

Marvel studios

Wonderful‘s Eternal is about to hit theaters, and Shang-Chi and the legend of the ten rings It has already been one of the biggest box office hits of the pandemic, rising to the top of the rankings as the highest grossing movie in the US so far this year. A major factor in Marvel’s return to the box office titan has been the streaming strategy of the latest films, which is not Stream them at all.

Unlike other movies Disney previously released in the pandemic, Shang-Chi and Eternals are not available for streaming. Disney Plus when they hit theaters. While that surely helped reinforce Shang-chiAt the box office, the strategy narrowed the options for fans who got used to streaming movies on the same day during the COVID-19 pandemic.

Will Marvel’s Eternals be available to stream when it hits theaters?

No. Eternals, the next star-studded Marvel movie in the superhero franchise, hits theaters exclusively on Friday (plus some Thursday night screenings). It will not be available to stream, either on Disney Plus or anywhere.

Eternals also doesn’t have a confirmed release date yet.

But here’s what we know and some educated guesses on what to expect:

  • Disney plans for Eternals to be in theaters exclusively for at least 45 days after its premiere on Friday.
  • Disney Plus will be the only service Eternals will (eventually) stream when it becomes available for streaming, but we don’t have any real guidance on when Eternals will stream on Disney Plus. It may arrive at Disney Plus immediately after the 45-day theatrical window, or it may take longer as Eternals launches as a rental online and in other formats.
  • It’s unlikely (but possible) that Eternals would be available to stream before Shang-Chi, which was after about 70 days in theaters.
  • Shang-Chi’s streaming strategy may be an indicator of how Disney will approach the Eternals Disney Plus release time. But, because Shang-Chi’s Disney Plus launch is tied to a November 12 marketing campaign (see below), Shang-Chi may not be a reliable precedent for how Disney will approach Eternals airtime. .

If Eternals follows the Shang-Chi playbook, the immediately preceding Marvel movie, it would hit Disney Plus about 70 days after its theatrical release, which would schedule the availability of Eternals Disney Plus around January 11.

Or it may be many months before transmission begins. Before the pandemic, new Disney movies would come to Disney Plus between five and eight months after its release in theaters. If Disney reverts to that standard, Disney Plus subscribers may be waiting until summer 2022 to begin streaming Eternals. (However, Eternals is more likely to be available to stream on Disney Plus long before the pre-pandemic rules.)

Unfortunately, we won’t know for sure until Disney confirms its streaming plan for Eternals, and Disney likely won’t for a while.

When will Shang-Chi be on Disney Plus?

Shang-Chi and the legend of the ten rings will land in Disney Plus to broadcast on November 12, at no additional cost to subscribers. That’s much faster than Disney’s theatrical releases made it to the streaming service before the pandemic, when it typically took five to eight months.

Shang-Chi agrees to be in theaters exclusively for at least 45 days, which elapsed in mid-October. But between the end of that theatrical exclusive window and November 12, Shang-Chi has not been available to stream or even rent online through platforms like Amazon, Apple, or others.

The launch of streaming Shang-chi is scheduled to coincide with what Disney calls Disney Plus Day, a marketing campaign that will also include the launch of some independent specials on the service plus other promotional trailers, clips and gimmicks. On the same day, the Jungle Cruise will be unlocked for all Disney Plus subscribers to view at no additional cost. The movie was available on Disney Plus the same day it was released in theaters, but to stream it, subscribers had to pay an additional $ 30. That changes on November 12, when any Disney Plus subscriber can watch it.

Why does it take so long for Shang-Chi to be available on Disney Plus?

On September 3, Shang-Chi was available in theaters exclusively, a huge departure from Disney’s new normal during the pandemic. As theaters closed or cut their capacity, Disney Plus became a means for the company to make films available to a wider audience, especially as the backlog of films grew.

Some Disney movies – typically mid-budget live-action movies and their latest Pixar movies Luca and Soul – skipped theaters entirely and were available for streaming. Disney Plus at no additional cost. For major movies, Disney Plus introduced its Premier Access model to sell streaming access to new movies on the big screen. Disney Plus members could stream new movies at home for a fee of $ 30 in addition to the subscription price. Disney has released five movies with this Premier Access option, in particular Wonderful‘s Black widow in July.

Then, as vaccines were expanded, Disney reintroduced plans for theatrical exclusives. The first film to hit theaters in this way was Free Guy, a video game comedy from Disney’s 20th Century Studios. It opened in theaters on August 13, with a 45-day commitment to be available in theaters only.

Shang-chi It was the second Disney movie to get a theatrical exclusive, hitting theaters on September 3 with the same 45-day window. It was the first one Wonderful The Cinematic Universe movie has only been released in theaters since Sony’s Spider-Man: Far from Home came out in July 2019. Shang-Chi’s box office performance did not keep pace with a pre-pandemic MCU release like Far From Home, in In the first two weeks after Spider-Man’s 2019 release, it had grossed $ 280 million at the domestic box office, topping Shang-Chi the first two weeks by nearly $ 125 million.

But Shang-Chi has also fared better at the box office than several pre-pandemic Marvel movies, like 2015’s Ant-Man. And with demand in theaters still generally depressed compared to pre-pandemic times, Shang-Chi has done well at the box office, particularly in the US.

Shang-Chi essentially proved that, at least for a movie that belongs to the world’s highest-grossing movie franchise, movie fans will appear in theaters even as COVID-19 spikes if they can’t stream it at home.

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