Latest IDC numbers reiterate Apple’s dominance of tablet market

Earlier this week, during Apple’s earnings call, CEO Tim Cook said the iPad had experienced its most successful June quarter in nearly a decade. And now IDC Releases Latest Global Shipping Figures that underscore Apple’s dominant leadership over the tablet competition. After updating the iPad Air in 2020 and releasing an updated iPad Pro earlier this year, Apple is expected to update the iPad Mini.

IDC estimates that Apple shipped 12.9 million iPads in the second quarter. Its closest competition is Samsung, which reached 8 million shipments. Samsung’s Galaxy Tab S7 tablets offer fantastic hardware and impressive OLED displays, but they remain crippled by the less-than-stellar selection of Android tablet apps. Lenovo, which continues to release well-received Chromebooks and Chrome OS tablets, ranked third with 4.7 million units shipped, and Amazon ranked fourth with 4.3 million shipments of Fire tablets.

Shipments of PCs and tablets have increased during the course of the COVID-19 pandemic as people have adapted to working from home and remote education. Figures from IDC reveal that Chromebook shipments have grown 68.6 percent year-on-year and reached 12.3 million units shipped in the second quarter. “While this was not a record quarter for Chromebooks, it was not far from the previous two quarters, which broke previous highs,” IDC wrote.

But IDC is pointing to a possible slowdown in Chromebook and tablet sales due to ongoing chip shortages and declining consumer demand as more people return to the workplace or classroom. Apple has said that supply constraints could be detrimental to iPad sales in the coming months, and the iPhone could be affected as well.

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