How to start a bedding business in 2021?
Although there are many ideas for small businesses, but if you are planning to start your own bedding business and if so, Congratulations! Despite the ongoing pandemic, 2021 appears to be an exciting and promising year to start your own business. We now know more about the COVID-19 pandemic and have indeed launched effective vaccines. Soon, this pandemic will end and your business will be able to prosper.
The sleep systems business is a really good, solid industry to be involved in. Remember that people need to sleep, so you will always have a ready market. In a few years or months, people will need to replace their worn out bedding and will be on the lookout for suppliers who can provide new ones. Yes, that is potentially your business.
Putting Your Sheet Business Out There
Here are some tips to get you started with your new bedding business. This article does not cover the fundamentals of starting a business, such as acquiring the necessary permits, building a physical store or e-commerce store, generating capital, and more.
1. Genuinely help your customers
In any company, the bottom line is to recover ROI and accumulate as much profit as possible. But that’s hard enough if you don’t provide your customers with the solutions they need or want. In other words, you need to let customers know that you really care about them instead of just focusing on getting their money.
Therefore, it must add value. For example, give them comprehensive resources on how to find the right mattress either through a mattress selection app on their website or through the guidance of their staff. Make sure you get bedding materials that are safe, environmentally friendly, and of high quality. Train your service representatives not only on the technical aspects of your product, but also on how to handle customer problems. These are things that will pay you back in the long run, like sustained revenue, customer loyalty, and brand awareness.
2. Include products that complement your sheets
One of the most effective ways to increase brand awareness is to focus on a certain industry or product niche. That way, people know that you are a specialist in something – in the case of your business, sheets.
However, you can generate more sales if you also sell related items, such as pillows, pillowcases, blankets, duvets, and more. You can also include products to maintain your products, such as specially formulated detergents, fabric softeners, or fabric perfumes.
By including products that complement your sheet, you encourage potential customers to buy more. Think about it: if you buy a mattress, you will most likely buy bed covers, bed frames, pillows, and other things to match your mattress. That is the same idea with the sheets.
3. Present something unique
There are many businesses like yours. So why should people choose your company over theirs? This is why you need something unique that you must incorporate into your business. As an innovative master in visual design and communication teaches us, each sign is followed by a reaction. What this means is that your customers will choose your bedding business with more enthusiasm if you manage to show them something interesting and attractive. Study your competitors, look for common denominators, and determine an opportunity where your business can have its own identity. Here are some ideas to get started:
- embed a mattress selection app on your website
- dyeing or custom decoration of sheets
- free sheet repair for the first month
- inclusion of free gifts such as pillowcases for every sheet purchase
4. Develop your online presence
Today, the world runs on the Internet. According to Statista, as of October 2020, there are more than 4 billion people worldwide who use the Internet to communicate, gather information, entertain themselves or do business. That’s a colossal market that you don’t want to get out of hand.
To market your product over the internet, you must have online channels, such as a website and social media accounts. Optimize your use of these online resources. For example, invest in improving your website or keeping your social media channels up to date. Implement online strategies like content marketing, link building, search engine optimization, social media marketing, etc. Professionals like web designers, SEO specialists, digital marketers, and content writers can help you establish a firm grip on the internet.
To put the importance of online presence another way, remember that your website, social media accounts, video channel, or online gallery are your salesperson, customer service representative, cashier, manager, and others on the internet.
5. Make sure your website is mobile friendly.
According to Statista in a 2018 study, 52.2 percent of the world’s website traffic originates from mobile phones and tablets. That’s the massive half of the world’s online activity. Strong sales and technological advancement of smartphones, tablets, and laptops mean this number will simply go up.
To appeal to your mobile-friendly market, you need your website to be mobile-friendly. That means your website needs to be set up in such a way that it modifies or adjusts to whatever screen the viewer is using. You will lose many opportunities if your website is not displaying or is clumsy to scroll on a mobile device. Here is a useful tool to check if your current website is mobile friendly.
Mobile responsiveness has become so important that in 2015, Google released an update which places mobile responsiveness as a major ranking factor in search engine results.
6. Consider franchising
If you are new to business and don’t dare to start on your own, you can try franchising with big brands. The franchise allows you to distribute well-known and proven products from a franchisor (the brand). You can do business under the name of the franchisor and the existing system.
You don’t have to start from scratch because the franchisor will take care of many important things: supply, business plan, marketing strategy, sales promotions and more. And because the franchisor’s brand is already proven, you can be sure that it is selling products that many people trust. All you need to do is stick to your agreement with your franchisor and you are good to go.
Any entrepreneur will tell you that starting a business is not easy. In fact, the first steps are always the hardest. The tips listed above will help you launch your business, forming a firm and lasting impression on your prospects and prospects.