Google Cloud Platform has a reputation for instability thanks to the short lifespan of many of its APIs, but Google hopes to fix this through a new set of principles designed to restore trust in its development process.
Having relabelled its product suite as ‘Google Enterprise API’, the tech giant plans to be more transparent and support customers.
Google summed up its new philosophy in a recent blog post as such:
- “The burden is on us: Our principle of operation is that no function can be removed (or changed in a way that is not backward compatible) as long as it is actively used by customers. If disapproval or radical change is unavoidable, then the burden is on us to make migration as smooth as possible. The only exception to this rule is if there are critical security, legal, or intellectual property issues caused by the feature. “
- “Support the customer: Customers will receive a minimum one-year notice of an imminent change, during which the feature will continue to function smoothly. Customers will have access to tools, documents, and other materials to migrate to newer versions with equivalent functionality and performance. We will also work with customers to help them reduce their use as close to zero as possible. “
- “Ensuring strong governance: To ensure we follow these principles, any changes we make to an API are reviewed by a centralized board of engineering and product leads and undergo a rigorous product life cycle assessment. “
In closing, Google stated that it “takes the decision to liquidate any product very seriously” and that it has been testing these principles for the past few months.
Will investors and consumers be satisfied with this response after Google’s performance this year? The answer is probably no. From delayed APIs like Tiles platform for WearOS In the face of widespread skepticism surrounding Google Stadia, the company’s reputation has taken several hits.
Although communication can help alleviate some of the doubts that users and businesses are beginning to feel when investing in a Google product, it is not enough by itself. The company must stick to its public commitments so that people can trust that it will fulfill them.
This is especially important for Google Cloud Platform considering how far it is from the cloud infrastructure pioneers of Amazon Web Services and Microsoft Azure. A quarter of an analysis per Canalys found that Google had only a 7% market share, compared to 19% for Microsoft and 32% for Amazon.
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