Fitness & Lifestyle Group tones up technology team

Fitness & Lifestyle Group (FLG) has expanded the duties and responsibilities of its senior digital and technology leadership team as it seeks to advance its customer-facing products and upgrade its IT infrastructure.

FLG, which owns brands such as Jetts Fitness, Fitness First and Goodlife Health Club, recently promoted Eddie Swinnen to the role of Chief Digital Officer and Products, while Rob Waldron moved to the role of Chief Technology and Safety Officer on the executive team of the group.

Both Swinnen and Waldron will report directly to FLG Group CEO and CEO Greg Oliver.

An FLG spokesperson said iTnews executive positions “have now been expanded to recognize and include their respective areas of government.”

“The fitness industry has changed dramatically over the course of the last two years, with more flexible lifestyles, work from home and mobile apps that provide accessible exercise routines from home,” said the FLG spokesperson.

“With Eddie’s new role, we seek to put our customers first, giving them control over their membership offering with digital products to enhance the overall experience of our brands, whether at the gym or at home.”

Swinnen’s new role will “pave the way for innovative and interactive customer experiences at Fitness and Lifestyle Group brands around the world.”

He will lead the global digital product strategy across all FLG brands and chart a four-year global digital roadmap for digital products in web, e-commence and mobile applications.

Swinnen is already focused on reopening clubs after closure in accordance with changes in health regulations, including allowing clients to verify their vaccination status through FLG’s internally developed member portal.

Meanwhile, former CTO Rob Waldron will lead “a global review of FLG’s core technology and cybersecurity initiatives in all of our operating regions to meet business needs and objectives,” the spokesperson said.

“This includes aligning with our key strategic alliances, focusing on cybersecurity and cloud-led initiatives, allowing FLG to scale and grow at a faster rate.”

The global review follows FLG’s multiple acquisitions of fitness brands in Australia, New Zealand and Southeast Asia in the past two years, including Vietnam’s CMG Asia gym group in 2019.

Consolidation of the central platform

FLG is working to “optimize” its core technology platforms and change its networks to run on an SD-WAN.

Waldron is also overseeing the company’s transition to Microsoft 365 from a combination of Google’s G-Suite and parts of Office Professional.

The 18-month project will allow the company to run on a suite of cloud-enabled productivity products.

“As a global company, we continue to work to eliminate duplicate technology, simplifying and optimizing our operating environment in our regions,” said the spokesperson.

“We want each and every employee to have access to a fast and secure network, using the best cloud-enabled infrastructure and services, have access to real-time data information, all without relying on cybersecurity practices. zero confidence.

“Overall, this effort to optimize our core technology platforms frees up our frontline and information worker teams to focus more on our customers and what they are asking for.”

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