Emirates Motor Company (EMC), the authorized general dealer of Mercedes-Benz in the emirate of Abu Dhabi, organized the special edition of this year’s AMG Performance Tour, the ‘Gold Edition’, in commemoration of 50 years of the UAE.th anniversary.
The AMG Performance Tour is a companion customer experience program that has been in existence for several years. It gives EMC the opportunity to invite visitors to drive exceptional cars from the Mercedes-AMG fleet, including compact, sedan and SUV models. The experience also gives current and potential clients the opportunity to drive the world-renowned racing circuit on Yas Island that is home to the Abu Dhabi Grand Prix.
Offering the highest level of performance, incredible handling and great stability, AMG vehicles take car lovers to whole new heights of power, dynamics and engineering – not just in speed and performance, but in all components. of the vehicle’s construction. Every step of the design process is intended to enhance the driving experience and create a link between man and machine that is second to none.
The theme of this year’s tour, and indeed the name, ‘AMG Performance Tour Gold Edition’, is in honor of the UAE’s historic 50th anniversary celebration. The launch of the Performance Tour saw guests walk through a ’50 year ‘tunnel, which took them on a journey back in time, showing key milestones for both Abu Dhabi and AMG’s evolution over the past 50 years. A printed installation on the floor, with gold lines, led the guests to the event space. The guests felt the celebration 50th-Anniversary spirit through all the details of the event.
The participants were divided into three groups; a group was escorted to the track to start the SLALOM; the second experienced LEAD & FOLLOW, and the third group attempted the OBSTACLES COURSE. Then the groups switched, so everyone was able to experience each challenge.