CES 2022: Israeli Companies Unveil Breakthrough Gadgets, Jaw-Dropping Tech

Dozens of Israeli tech companies are showing up at this year’s CES (Consumer Electronics Show), even as Omicron emerges in the fifth wave of the current COVID-19 pandemic.

The annual trade fair, considered the most influential tech event in the world, kicked off its hybrid event (face-to-face and online) on Wednesday, January 5, even as some participants he retired because of the health crisis.

This year, CES brings together key industry experts, investors, startups, retailers, and some 2,000 exhibitors, to showcase the next wave of breakthrough devices, technologies and innovation that will shape 2022.

“In CES 2022 This week, we will be immersed in innovation that will reshape our societies and solve fundamental human challenges for decades to come, ”said Gary Shapiro, CTA president and CEO during his morning state of the industry address Wednesday. “With innovations in AI, digital health, transportation, drones, smart cities, digital assets, space technology and more, these technologies are making us better, improving what we as humans are capable of.”

Gary Shapiro, president and CEO of this year’s event. Courtesy: CES

Karen Chupka, EVP, CES, CTA said “The technology industry has relied on CES to meet new customers, find investors, reach out to members of the media, connect with industry leaders and discover new innovations.”

“This year’s event will deliver all of this, offering thousands of people the opportunity to connect with everyone from big brands to startups,” he added.

Together with Israeli companies such as continuous non-contact monitoring the firm EarlySense and the electric mobility firm REE Automotive presenting their latest solutions, another 18 startups exposition their latest technologies at the Israel Export Institute Pavilion at the Venetian Expo in Eureka Park in Las Vegas. Startups include City Transformer, the Israeli company that developed a folding electric car, and Indoor Robotics, an Israeli developer of Tando, the first fleet of indoor robots for safety, inspections and operational tasks.

Many companies introduce new products and services and make major announcements at CES, with dozens receiving special recognition for their technologies. Companies such as autonomous mobility simulation platform Cognata, assistive technology company OrCam, and factory-less semiconductor company TriEye, as well as other Israeli companies, have already won. CES Innovation Awards so far.

Here are some other Israeli companies showing their

Aura Air

Founded in 2018, Aura Air has created the world’s smartest data-driven air purification system, which cleans indoor air while carefully monitoring its quality in real time. Aura Air technology eliminates 99.9 percent of viruses, bacteria, germs, and allergens. Two recent independent trials, including one conducted by the Sheba Medical Center at Tel Hashomer Hospital in Israel, confirmed that Aura Air was successful in filtering and removing SARS-CoV-2 from the air.

Aura Air.  Photo courtesy
Aura Air. Photo courtesy

At CES, the company introduces its Aura web platform, a business solution for enterprises that it launched prior to CES. The new platform offers a comprehensive set of tools for companies to manage and monitor multiple Aura air purification systems at once by controlling all aspects of indoor air quality. The solution helps the company maintain the highest indoor air quality standards in public spaces.

With the platform, users have access to real-time information, alerts and recommendations that enable them to take immediate action and proactively improve and maintain indoor health and safety. In addition, they have the ability to establish rules to automate devices, saving energy and maintaining a clean work environment.

The company also offers products such as the Aura Air Mini, a travel-friendly air purifier.


The Israeli autonomous driving company and ADAS Mobileye, a subsidiary of Intel, made three key announcements at CES, including a collaboration with Zeekr, an agreement to facilitate the development of a new fully electronic car for Chinese consumers and the general market offering Level 4 autonomous driving.

Amnon Shashua takes the virtual stage for Mobileye at CES 2022

The company, founded by Amnon Shashua and Ziv Amram, also introduced its EyeQ Ultra, the company’s most advanced and highest-performing system-on-chip designed specifically for autonomous driving, as well as a number of other chips for advanced assistance systems. to the driver. .

Finally, the company Announced it was expanding its partnership with Volkswagen and Ford. Mobileye’s Shashua took the virtual stage with Ford CEO Jim Farley to reveal that the two companies would continue to work closely together.

Meanwhile, Intel introduced two Israeli-developed products at CES this week, including the 12th generation Core i9 12900HK mobile processor for notebooks and the installation of Screenovate’s cross-platform communication on its Evo PCs. The American semiconductor giant acquired the Ra’anana-based firm last month. Screenovate develops mobile device screen mirroring solutions.


REE Automotive, the Israeli electric mobility unicorn that emerged from underground in 2019 to present its unprecedented approach to vehicles for the electric vehicle (EV) market, held a joint event with American Axle & Manufacturing (AAM) at the booth of REE at CES on Wednesday to discuss how AAM’s 3-in-1 electric drive technology is supporting REE’s ultra-modular EV platforms.

ree ces
REE Automotive P7 modular platform for delivery fleets. Courtesy.

REE has developed a completely flat and modular platform in which the engine, steering, suspension, transmission, sensors, brakes, thermal systems and electronics are all integrated into the vehicle’s wheels. The company announced the start of testing of its new EV platform, designed specifically for commercial delivery vehicles and walk-in vans, called the P7. This new, completely flat platform was designed based on the specifications of one of the world’s largest delivery companies, REE said.


Earlier this week, one day before the start of CES, Israel’s most active crowdfunding platform OurCrowd hosted a showcase of the mobility startups in its portfolio, in coordination with US investment bank Stifel at the Hard Rock Cafe. Visitors had the opportunity to meet senior executives and entrepreneurs from companies such as Arbe, Brodmann17, C2A Security, Flytrex, Foretellix, Hailo, Innoviz Technologies, LeddarTech, Ravin.ai, RideVision, Corractions and Sfara.

Arbe shows off his imaging radar at CES. Courtesy.

Arbe, the first imaging radar company to be issued on the NASDAQ, inserted the addition of free space mapping to its imaging radar perception stack at CES 2022. Arbe has enhanced its solution with an algorithm that identifies drivable sections in the environment surrounding the vehicle, while adding a map of the environment and locating the vehicle within this map.

This is the first time that an automotive radar can contribute to free space mapping, a critical function of autonomous driving that requires high precision and redundancy, a company announcement said. The imaging radar complements the camera’s sensors with its ability to detect Doppler: the direction and speed of moving objects, at a long distance and with a wide field of view, detecting the environment in all weather conditions, lighting and visibility.


ces cecilia
Cecilia.ai, the robotic waitress. Courtesy.

In one of the coolest innovations unveiled at CES 2022, Cecelia.ai’s robotic bartender serves cocktails for participants. The interactive robot uses artificial intelligence and voice recognition to prepare 120 cocktails per hour and “plans to shake up the food and beverage industry in 2022.” according to the GKI group, the Israeli product development company that created Cecelia.ai. The robot stands 7 feet tall and has an easy plug-and-play installation that makes it suitable for serving thousands of cocktails per day in hotels, cruises, VIP lounges, and even large events like CES. Cecilia.ai is a voice activated interactive waitress, featuring an animated 3D waitress who is capable of engaging in conversation while preparing around 120 drinks per hour. The script, layout and cocktail menu can be customized according to customer needs.

Cecelia.ai can be seen in the Israel Pavilion.

Leave a Comment