AT&T lets you play Batman: Arkham Knight for free through white-labeled Stadia partnership

What just happened? Google’s Stadia service didn’t get off to the best start, but it has since found a niche in the gaming market. Its users appreciate the ability to play high-fidelity, high-frame-rate games with the push of a button and without sacrificing performance. However, the uses of Stadia extend well beyond the relationship between Google and the customer; the company now offers its in-house technology to telecommunications giant AT&T as a “white label” product.

White labeling refers to a business strategy that some companies employ whereby they purchase goods produced by another corporation and rename them as if they were produced internally. In some circumstances, this practice can be shady and even illegal, but in the case of using AT & T’s Stadia, it is completely acceptable.

IGN I talk to AT&T and Google and confirmed that the companies have reached some kind of agreement behind closed doors: Google is allowing AT&T to use its technology to power the latest offering from the telecommunications company. As it happens, that offer is “free” access to Batman: Arkham Knight, an action-adventure title set, you guessed it, in the Batman universe.

It is the latest entry in the Arkham game series, which feature fairly similar gameplay, albeit with minor adjustments and additions. Knight lets you pilot the Batmobile, for example, and it was first released in 2015.

To take advantage of the AT&T offer, you will need an active AT&T Wireless subscription. Since I use a different provider, I can’t test how the process works for myself, but it seems pretty straightforward. Visit only this page, enter your AT&T mobile phone number and zip code, succeed in a CAPTCHA, and hit the “Enter Now” button.

What happens after that is anyone’s guess. I am assuming some kind of verification code will be sent to you, which you may need to enter on a later page. As long as AT&T hasn’t made any modifications to Stadia, you should be able to launch the game with a single click. However, you will need to use Microsoft Edge or Google Chrome.

I have no idea how to save work here, nor do I know how long this little bonus offer will last. It’s a strange marketing gimmick and I have some doubts about its potential effectiveness. I think the average AT&T customer is not necessarily a gamer; at least, not the type that would get hooked on something as certainly complicated (for new players) as Arkham, Knight. But maybe the accessible nature of Stadia streaming will sway some potential subscribers into signing a long-term deal with AT&T?

Only time will tell. If we hear more about this offer or others like it, we will keep you posted.

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