a report of annie app highlights the astonishing growth the mobile app ecosystem experienced in the past year.
According to the analytics firm’s State of Mobile 2022 report, users downloaded about 230 billion apps in 2021.
Theodore Krantz, CEO of App Annie, said:
“The big screen is slowly dying as mobile devices continue to break records in virtually every category – time spent, downloads, and revenue.”
Chinese users downloaded the most apps (98.4B), followed by users from India (26.6B) and the US (12.2B) to complete the top three.
The number of downloads does not translate directly into consumer spending. China came out on top with $ 56.8 billion, but the country was followed by the US ($ 44 billion) and then Japan ($ 20.7 billion).
Every minute, more than $ 320,000 flowed through app stores in 2021, an increase of nearly 20 percent from the previous record in 2020.
Smartphone users also spent more time than ever on mobile apps in 2021.
Total time users spent on mobile apps reached 3.8 trillion in 2021, a 30% increase in two years. In the top 10 markets, consumers spent an average of 4.8 hours per day on mobile.
Users spent most of their time on social and communication apps, followed by photos and videos. Seven out of 10 minutes were spent on social media apps, photos, and / or videos, driven primarily by the growth of TikTok.
Games accounted for about 10 percent of total time spent, but accounted for the majority of spend (68%) on mobile apps.
Of course, it wouldn’t be a tech article from the last few years without mentioning the metaverse. App Annie says interest in the metaverse has “catapulted” top avatar apps with 160 percent annual growth.
“Mobile devices bring us closer together, either virtually or in person,” added Krantz. “The future will be based on an immersive entertainment experience that you create. You will not see movies, you will star in them ”.
Here’s an overview of some of the key stats in the latest State of Mobile report:
With more people continuing the established 2020 trend of spending more time at home for work and play, it’s no surprise that app usage has skyrocketed. Apps have helped people connect, collaborate, and take a break from the chaos of recent years.
As the pandemic enters its final stages, it will be interesting to see if the growth rate of the past two years continues through 2022.
Are you looking to renew your digital transformation strategy? Learn more about Digital Transformation Week taking place May 11-12, 2022, and discover key strategies to make your digital efforts a success.
Explore other upcoming business technology events and webinars powered by TechForge here.