Amazon perma-bans hundreds of Chinese brands over review manipulation

Amazon recently cracked down on companies that participated in practices that led to inauthentic product reviews, it has been revealed. More than 600 Chinese brands have been permanently banned from the online retailer’s platform as a result of these practices, the company confirmed, an action aimed at preserving the integrity of reviews presented to customers.

It’s no secret that Amazon has faced significant hurdles related to counterfeit products and review fraud. Although fake reviews are one thing, there are more insidious methods that some sellers use to maintain a higher score on the platform. These methods can include, for example, offering a customer a free gift card or product if they leave a positive review.

Additionally, some shoppers have reported receiving offers for rebates, free products, or gift cards if they remove a negative product review. This type of activity can artificially increase the rating of a product, depriving other buyers of the opportunity to obtain an accurate evaluation of an item before buying it.

The 600 permanently banned Chinese brands covered more than 3,000 Amazon online stores, according to the South China morning post; Amazon later confirmed the matter on a declaration for The edge. Although the full list of debugged brands is unclear, shoppers previously noted the disappearance of some popular Amazon deals in recent months, including Choetech, Mpow, and Aukey.

The repression lasted for about five months. Amazon noted in its statement that this is not an action specifically against Chinese brands, and said it will take action against sellers who violate its policies “anywhere in the world.”

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