There around 1.95 billion websites In Internet. This means that there are 1.95 billion businesses online that want the same thing as you: the attention of their customers.
The competition may not be direct, but that doesn’t mean it isn’t there. At the end of the day, the more time they spend watching movies on Netflix, the more time they are not shopping on Amazon or interacting with people on Instagram or Facebook, or interacting with your brand.
Perfect your online presence
To be your first preference, or to be at the top of the consciousness of a specific industry or category, it is essential to maintain a consistent and attractive online presence of your business. But occupying a premium space in the minds of your target audience doesn’t have to be expensive or difficult.
The key to making your online presence more effective is being human. This makes your brand identifiable, giving your target audience the opportunity to connect with your brand.
On top of that, let’s explore some other effective ways you can strengthen your online presence in 2021.
6 ways to strengthen your business online presence
1. Optimize the website user experience
Your website is the first impression of your company. And to make the right first impression, you’ll need to create an intuitive and rewarding experience for your visitors.
Start by eliminating unnecessary steps and elements that create friction in your overall experience. The simpler your website, the better the customer experience.
If you are still in the design and development phase of a website, here is an amazing website design cost estimator to help you create a proper budget.
Second, there is nothing more boring and unpleasant than a static website. So try adding interactive elements like videos, slides, quizzes, games, etc. But also make sure they are fun, add value to their experience, and create unnecessary friction for them. Such elements should complement the main objective of your website and should not direct the focus of your customers from the main objective.
Finally, invest in tools that can help you create personalized experiences for your visitors. Netflix and Spotify are the kings of a personalized experience as they recommend movies and songs, playlists to their viewers and listeners based on their past choices. This is a great way to make your customers feel special and heard.
Other simple and effective ways to optimize your website user experience:
- Provide easy-to-access customer support
- Call-to-action optimization based on past data
- Implement responsive web design
- Keep forms short and simple
2. Make the most of Google My Business
Google My Business (GMB) is a free tool offered by Google to help business owners manage their brand’s online presence. Optimizing your Google My Business listing can boost your local ranking, improve search engine engagement, and convert more customers.
The first step is to claim your business with GMB and add the basic information such as name, address, business hours, website link, phone numbers, email address, etc. of your business.
Once you’re done with the basic information, work through the following sections:
- Questions and Answers: You can add them based on questions and comments from previous customers.
- Listings of products and services
- Posts – Based on your industry, specific category, and target keywords
- Reviews: Ask your loyal customers to leave a review of their experience with your brand.
One of the main sections of GMB is the Business section, which is a brief description of their offerings. Make sure the description is attractive, friendly, and has your target keywords. Also, keep the content simple and concise.
Lastly, keep adding quality photos of your product or office space to increase customer engagement.
3. Data protection
The more protection you provide, the greater the trust of your customers.
Data leaks, thefts, and hacks happen quite frequently these days. As a result, companies must pay attention and prioritize efforts to protect their customer data.
Here are some ways you can improve the protection of your customers’ data:
- Endpoint, email and network protection to filter files containing spam and malware
- Conduct company-wide cybersecurity training sessions.
- Secure the web gateway
- Have a data protection policy in force
- Add encryption on servers to protect sensitive data
4. Create useful and engaging content
When we say content, we mean content in all its forms: blogs, infographics, videos, podcasts, e-books, white papers, case studies, etc.
Creating engaging and value-added content goes a long way toward establishing a good relationship with your customers. However, the key to successfully utilizing the true potential of the content is to be consistent with it. And the key to being consistent is having a content plan. But make sure your content plan aligns with your main business goals.
Here are some ways you can create original, engaging, and value-added content for your customers:
- Tell a story, but make sure it has some helpful takeaways, because they will spend 10-12 minutes of their lives reading your content, so make it worth your while.
- Invest in creating timeless content and then repurpose it in graphics, Twitter threads, and Instagram stories.
- Let your followers on social media create branded content for you by giving them assets like meme templates, reels, giveaways, and use user-generated content to build trust among your audience.
5. Participate in real time on social networks
To engage with your followers on social media platforms, talk about what you know: your industry. Don’t just talk about your products / services; share your knowledge and experience with your audience. For example, if you have a chain of gyms, then you can share your knowledge about nutrition, discipline, exercises, training, etc.
When you share your experience, you are giving your audience a solid reason to trust you. And for a cherry on top, you can showcase some of your best work through case studies, before / after posts, testimonials, etc.
Once you have built a small group of loyal followers, you can organize giveaways, making it easy for your loyal followers / promoters to promote your brand. You can also organize Q&A sessions to answer frequently asked questions and real-time questions about the products or your area of expertise.
Another great way to engage with your target audience is to share / republish content from companies with similar target audiences. Following the same example, a gym owner can republish content from dietitians, nutritionists, personal trainers, bodybuilders, etc. When you republish their content, they will mention your business, which means that their audience will interact with your account.
6. Spend wisely on advertising
There is no longer any way to avoid paid advertising. After all efforts to improve user experience, social media engagement, and content marketing, you will still need to invest in paid advertising to reach your target audience with the right message, at the right time, with the call to the right action to get better conversions. .
Quick tips to get started with paid advertising:
- Create a checklist for paid advertising
- Have a list of advertising keywords properly analyzed for campaigns.
- Test, analyze, optimize and repeat for the best results
Quick tips to get started with paid advertising on social media:
- Experiment with different forms of content, time frames, and audience.
- Adjust your copies, schedules and budget
- Always turn to social media analytics for new campaign ideas and to analyze what kind of content works for your business.
Professional advice: Always have a predefined budget before running any paid campaign, which should be in accordance with what you are willing to pay to acquire leads.
Lastly, stay in touch
After doing all this hard work, you don’t want your customers to visit / shop with you just once. So, make sure you have an after-sales communication plan to keep them engaged in your business. It could be through email newsletters, app notifications (if you have an app), social media campaigns, offline advertising, comment loop, etc.
Image credit: anna tarazevich; pexels; Thank you!